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BRAND LOYALTY

Updated: May 23, 2019


Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.

Alright, now that we know what brand loyalty is let’s discuss this topic regarding shoes. Are you about variety in shoes or do you have loyalty to a specific brand of shoe? I ask this question because of a situation I experienced not too long ago.

I was out with a family member, they wanted new shoes so I was helping them find a nice pair. Now this is where things became difficult…… They were loyal to the Jordan Brand. There’s nothing wrong with Jordans, I’m fond of the Jordan Brand myself. The problem was that there were not any Jordans that peaked their interest. They were looking for a shoe that was simple and could be worn with an assortment of clothing….. There were Air Maxes, Air Forces and other Nikes that fit into the purpose for which they wanted the shoes. But none of them were Jordan Brand so that instantly canceled them out. Long story short, they ended up not acquiring any shoes because they wouldn’t buy anything but Jordans.


So my question is….. Are you soo loyal to a brand of shoe that if what you want isn’t available in that brand you will go without buying shoes?


I know some people will only wear specific lines from Nike like SBs (Skateboarding line of Nikes) or only certain numbers from the Jordan Brand. But only one brand of shoe period? That drastically limits your options and style choices in the world of shoes. With all the brands and styles that have been introduced over the past few years, only dealing with one brand guarantees you will miss out on some nice shoes.


I like variety, there’s too many nice brands to only deal with one. As of late I have expanded my selection in brands because of all the dope shoes being released.

So my fellow SneakerHeads, where do you stand on brand loyalty? Do you limit your options or do you like variety?

Voice your opinion! Post pics of your variety in shoes, or if you only deal with one brand show off how deep your collection is in that specific brand.

And as always SneakerHeads…. Keep em clean and the soles icy #Salute


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MY BOOK IS AVAILABLE FOR DIGITAL DOWNLOAD, LINKS ARE BELOW:


Its More Than Just Buying Sneakers:

Amazon: https://www.amazon.com/dp/B00T1C3YAQ

iTunes: http://itunes.apple.com/us/book/id963634845

Barnes And Noble Nook: https://www.barnesandnoble.com/w/its-more-than-just-buying-sneakers-jelani-evans/1121141429?ean=2940150212640


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