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  • Writer's pictureKickz


Updated: May 23, 2019


RESELLERS, RESELLERS, RESELLERS!!! If you’re apart of the Sneakerhead community then you know all about Resellers and how they have effected the Sneakerhead game. But for those who are not Sneakerheads or familiar with the term and how it relates to shoes let me break it down for you.

A reseller is someone who buys sneakers (usually in bulk) with the intent to sell them for a higher price than retail to make a profit. Because there is usually such a high demand for shoes and they sell out quickly, if you have multiple sizes in these shoes you can charge above retail and make a profit. Resellers have, in a sense, given the shoe game a black eye with their absurd asking prices for shoes and how they corner the market. Resellers will go to a shoe store and buy out their whole stock just to turn around and sell the shoes for more. Making it not only difficult to obtain the shoe, but making it hard to obtain the shoe for retail price. On average the price is raised $70 – $150 depending on the demand and exclusivity of the shoe. Sneakerheads can not stand Resellers and find them rather annoying, mainly because the majority of Resellers are not even Sneakerheads. They don’t collect or wear any of the shoes they sell, they have no true love for the shoe game or respect for it. Resellers only see shoes as a profit, a way to fatten their wallets.